How Waitrose Nailed 'I Love You' At Christmas
An opinion piece about Waitrose's cinematic masterpiece of an ad featuring Kiera Knightley and Joe Wilkinson. TLDR: Buy me a limoncello mince pie.
Featured Articles
Here's a taster of my work. See more can on the articles page.
Strange Fascination: A Century Of Surreal Ads
I pitched a piece celebrating 100 years of surrealism in advertising. Think Dalí, dada, Cadbury's gorilla and KFC's cultish "Believe In Chicken" work. TLDR: Weird sells.
What's the matter, Hun?
A deep dive into the pink world of "hun culture" in advertising. TLDR: Gemma Collins meets Susan Sontag.
What I Do
Apart from spilling coffee, breaking wine glasses and getting lost...
DAY JOB: Writer at Creative Salon. I write about advertising - interviewing top chief marketing officers, agency CEOs, chief strategy officers, and chief creative officers about adland's best work and the most pressing issues facing the industry.
SUBSTACK: I have a substack all about stumbling through life while being chaotically disorganised. It's called I'll Get To It. I'm no Bridget Jones because the economy doesn't allow for it, but take a look here.
FOR HIRE: On a freelance basis I can write narrative pieces or features about lifestyle and culture. Get in touch at lostangelcopy@gmail.com if you like the look of my work and are looking for pitches.
FOR HIRE 2.0: I can assist your small business with copy that shows off your story. Get in touch at lostangelcopy@gmail.com