How Waitrose Nailed 'I Love You' At Christmas
An opinion piece about Waitrose's cinematic masterpiece of an ad featuring Kiera Knightley and Joe Wilkinson. TLDR: Buy me a limoncello mince pie.
Featured Articles
Here's a taster of my work. See more can on the articles page.
Strange Fascination: A Century Of Surreal Ads
I pitched a piece celebrating 100 years of surrealism in advertising. Think Dalí, dada, Cadbury's gorilla and KFC's cultish "Believe In Chicken" work. TLDR: Weird sells.
Storytelling: A Fight For Craft Or Fluffy Business Cringe?
I was asked to write a piece about storytelling in advertising. I created something of an essay redefining the problem...
TLDR: Selling is not sacred.
TLDR: Selling is not sacred.
What's the matter, Hun?
A deep dive into the pink world of "hun culture" in advertising. TLDR: Gemma Collins meets Susan Sontag.
What I Do
Apart from spilling coffee, breaking wine glasses and getting lost...
I write about advertising - interviewing marketers, agency folk and more about adland's best work and the most pressing issues facing the industry.
SUBSTACK: I have a substack called The Easy Art Column. Design, anthropology and sass for the masses. Read it here.
FOR HIRE: On a freelance basis I can write narrative pieces or features about lifestyle and culture. Get in touch at lostangelcopy@gmail.com if you like the look of my work and are looking for pitches.
FOR HIRE 2.0: I can assist your small business with copy that shows off your story. Get in touch at lostangelcopy@gmail.com